Combat Barbie: Health and Beauty PR takes on fitness boot camps

Once again we’re into the New Year, the time when the majority of people contemplate their diet and fitness regimes for the coming year. Alongside the usual crazy diets and fitness gadgets which sound good but do not work in the long-term, there has been an increase in the number of intensive fitness boot camps as people attempt to tone up and fight the flab in innovative and fun ways.

Boot camps have been around for ages, launched in the UK after originating in the US, but the reason they have become so popular in recent months is down to increased public demand, availability and publicity provided by health and beauty PR specialists. With all the pressures and so many choices available, the right PR management is essential to ensure consumer satisfaction and make sure that the company stands out from the increasingly larger crowd.

For many people the image of boot camps conjures up military style workouts lasting from dawn to dusk, but nothing could be further from the truth at NuBeginnings, a luxury, boutique weight loss retreat. If you feel like no matter how hard you try, nothing gets rid of those last few pounds then NuBeginnings may be for you. It is the only bootcamp in the UK which places a specific emphasis on using hypnotherapy as a weight loss technique; well if it’s good enough for Sophie Dahl, Lilly Allen and Geri Halliwell, it’s good enough for us!

NuBeginnings is based in a luxurious mansion house on the north Devon coast, the perfect setting for helping guests from across the globe to lose an average of 10lbs through a combination of hypnotherapy sessions, physical exercise and nutrition classes with the qualified experts at NuBeginnings. It is the crème de la crème of fitness boot camps with guests enjoying varied daily exercise programmes, including yoga, hiking, funky dance and salsa. Guests can make the most of the beautiful Devon countryside whilst working out before heading back to the retreat for some much needed pampering including full body deep tissue massages and hypnotherapy sessions and five star cuisines from locally sourced organic food, freshly prepared by the retreats spa chefs.

In a world where a good reputation can be hard to find and the media fuel our opinion, a successful PR campaign should be integral to the business plan of these boot camps. With health and fitness industry booming, PR companies are becoming more experienced in the health and beauty sector, creating a chain reaction for the importance of finding excellent representation for high end companies.

Health and beauty PR consultants are the magic behind the scenes of these retreats, organising essential press and publicity. With such a range of opportunities and with rival boot camps springing up every day, the need for the right companies to find the right clients, and the right PR Agency has never been more important in this ultimate battle of the fittest. Boosting the camps’ ratings, providing greater coverage and a higher level of clientele is simply possible without the perfect PR consultancy.